CULTURE IS THE MEDIUM IN WHICH YOUR BUSINESS SUBSISTS. IT'S WHERE YOUR TEAMS WORK AND CREATE. OR FAIL.
WE HELP YOU UNDERSTAND, DESIGN & MAINTAIN IT.
We make culture visible.
Imagine having the same detailed numbers and insights for culture as you have for financials or manufacturing output. Just as precise and accurate, without abstract jargon or »secret methods«. Imagine having a complete map of the behaviors, capabilities, risks and potentials of all your teams: you'd never have to guess anymore what a unit can do and how it reacts, you'd just know. How does that sound?
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Behavioral science and sociology provide us with all the tools we need to craft such an analysis in as little as two weeks – and you can watch it unfold in real time with our industry leading analysis software.
We make culture actionable.
The behaviors and attitudes we chart aren't a minefield you need to work around – they're a treasure map. They reveal the unseen potential of your teams, resources you already have but aren't using.
We point out how the unique sociological properties of each team can be used to reach specific goals: How to make sales reps in Malaysia use the CRM more? How to tweak R&D to accelerate innovation? How to improve cybersecurity in marketing? Solving these is suddenly easy.
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With us, culture finally becomes an active capital resource.
We shape culture.
You can leverage these insights on your own, or we can run the whole endeavor for you: we've led dozens of not just successful, but most of all sustainable remodelings of culture. What you're about to go through once has been our daily work for twenty years.
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The secret of our success? We base all our activities on the complete messy reality of human behavior, and not some simplified framework that reduces the beautiful complexity of actual humans to four letters, two colors or six archetypes. We don't follow exciting narratives and hyped trends, but the hard truth, without pushing a specific agenda.
Our fact-based and peer reviewed diagnostics eliminate guesswork: we know what intervention will work best, and how long it will take.
We track culture.
The social dynamics of your teams can be stable, but they can never be static. It doesn't take much to trigger a creeping cultural erosion, and by the time it becomes visible, it has often cascaded into something harmful. That's why you need to track cultural patterns and practices even when everything looks fine – just like you do medical checkups even when nothing hurts.
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If you don't? You'll simply be accruing cultural debt, forcing you to deal with much harder to resolve problems down the line. Our maintenance diagnostics are non-invasive and effortless, and can become a valuable part of performance reviews, quarterly reports and planning.